Welcome

So, you put a marketing plan together, even got a budget that didn't have "shoestring" affiliated with it, ran your effort and guess what? It all came together. People have started to flow into your church. And if you have read my past articles, you are saying that you are done and have done the warm hand off to others as these folks are on their way to getting regular visitors and perchance even members. You occupation is done.....almost!

Let's face it, marketing's occupation is never done, but there is one thing that you will have to give a lot of thought to before the retail team's occupation is considered done. And that is a good welcome packet.

Why have welcome packets?

A welcome packet may be a syndication tool to provide new visitors data regarding your church, its' system of belief or belief's and a lot of of the ministries or actions that go on there. It gives the guest something to review when they have left the church and have a good deal of time to reflect.

There are various goals intended to be attained of insuring your guests are given a welcome packet when they visit:

* Makes them feel welcome! You want to express your gratitude for permitting you to share and to likewise indicate that they are welcome to return

* Understand your structure. One of the reasons visitors come is to learn something regarding your church. How it is organized. What sets you apart from the other churches in the area. Welcome packets may accomplish that.

* Become intimate with your worship style (is it more singing then they would like?) and church beliefs.

* Review activenesses calendar. Visitors want to recognise the upcoming schedule of events and ministry meeting times.

What will have to go into the packet?

While there is no sheer must have list, here are some ideas that will aid to make a great impression and give guests a reason for returning:

1. Video or DVD of your organization

- It could be a video tour of the entire grounds or perhaps just a 30 second clip that tells in regards to each ministry in the church. Perhaps it is the resourcefulness for where you want to get to.

2. Refrigerator magnets

Are you looking for an inexpensive retail tool that has long term staying power? This may be better than you think! According to a study at Purdue University, the intermediate American visits their refrigerator 22 times a day. What else could you get that is going to get that much exposure? And strange as it sounds, even if people don't like them, they tend to put them on their refrigerators.

3. Letter of Greeting from the Minister

Perhaps a individualized message with an invitation to return the following week. Studies have found that a personal fundamental interaction with the Minister may have a dramatically positive effect on whether someone returns or makes a church home. (So, don't forget regarding the Minister making a personal phone call to follow up the next week either!)

4. Information on the membership routine of your church.

Some visitors are ready to become members from day one. They may have just moved and want to keep their denominational affiliation intact. Others just feel good and know when they have found their new church home. It takes the awkwardness out of them having to ask.

5. Invitation for on-line survey.

A quick survey of a visitor's church experience is good. But they may feel uneasy filling out one in church in particular if they are the only guest that day. Online surveys provide an easy way for you to determine how things actually are since they are genuinely anonymous.

6. Audio recording -

Could be a recent Sunday Message or perhaps something more of an invitation. Keep in mind that at the least we are a CD world. Cassettes are dead. Podcasts or downloads are a outstanding way to get them to your website.

7. Informational brochure

- General data regarding the church and its' ministries (if you can't do a video or want to cover your bases). It could likewise include a brief history of the church, or the denomination if that is deemed important.

8. Calendar of events -

Announcement flyers of public events such as fall festivals, Christmas programs, etc.

9. Coupons!

A coupon to turn in at the church book store or on the internetlocation for a free token of appreciation or a discount. I love the coupon that entitles the user for a free cup of coffee with the minister!

10 Tote bags or bookmarks -

Both of these have become very inexpensive and aid to keep your church in the guests mind. Be sure to include your internet site address on these!

While these are not all-inclusive, they do make a favorable impression on any church guest. A good welcome packet may make the divergence if a visitor comes back for a second look. It may provide the answers to a heap of of the questions that arise after they have left the church. Of course, not one thing beats a personal note or phone call from the minister

How do they get distributed?

Don't leave it up to chance whether a visitor gets a welcome packet or not. While my experience has gone from having to look for them myself or being told to pick one up on the way out, anything short of personally handing one to me loses a good deal of of the welcome packet's purpose... to make me feel welcome. Make sure your church doesn't make that mistake!

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